YOU NEED STUFF
Collateral includes brochures, pamphlets, postcards, fliers, ads, direct mail, tradeshow materials, folders and other communication pieces used to promote your product or services. We ensure that all collateral we produce is consistent with your brand and objectives. The emphasis will always be on your end goal.
Your logo helps people remember your brand. Your brand is your identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you. When we meet, we can discuss creating a graphic icon, logotype or both.
A corporate identity system includes company stationery, signage, uniforms and anything you place a brand mark on. A consistent identity acts as one big collective advertisement of your company as an entity. We design identity systems to represent your company objectives and your company’s attitude.
It’s a common myth that a brand remains the same for life. As your company evolves, so does your brand. Quite often clients tell us they can’t change their logo since it’s been their logo for 10 years. Has your company’s products and services remained the same for 10 years? Your brand should reflect who you are and who you’d like to be today. It could be a new look or a transitional look or design.
The act of purchasing a product is an emotional one. Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but must also provoke feelings and communicate emotions.
Web Design & Makeovers
I’m a print guy from way back. I’m not an HTML coding guy, but do you really need one? Let me introduce you to website templates that are fully customizable and affordable. We can add all the elements of your brand, including photo galleries, videos, downloadble files, and even a simple ecommerce payment method.
You’ve got questions, we’ve got suggestions.
If we haven’t worked together before, you may naturally have some concerns or questions. You need a good working relationship with your designer to get the best from him. Trust and openness are extremely important when you’re briefing your designer. Listed below are the top-3 common concerns a client might have when working with a design firm and also the top-3 common concerns a designer might have that largely affect the success of a project.
For the Client:
Budgets and estimates – Discussing parameters and outlining a budget are the first things we should do. You will always be kept up-to-date on the status of your project and how much it’s costing you. When it comes to budgets, it’s always best to be upfront and discuss any budget parameters or concerns. I’m flexible. We can work together with a fixed price or an hourly fee. We can invoice in phases or set up a retainer.
Confidentiality – If you prefer, I will sign on the line. I will protect your interests and would be happy to sign a non-disclosure agreement. I do not discuss projects with anyone outside of Waryan Design who are not directly involved in your project.
Meeting deadlines – We will discuss a timeline for each phase of the project. Is it “hot”? If at anytime you feel your deadline needs to be brought forward or if you can't deliver content to me on time, please inform me and I will always try my best to accommodate you. I’m here to not only make you look good, but to also make your life easier. Let’s meet your turn-time and create a “win-win” project experience.
From the Designer:
Do you have objectives, parameters, goals or budgets? – These may seem like strange concerns, but it comes up quite often. Let’s openly discuss them. The success of your project depends on it.
Do you have time for your project? – Part of my job is to free you up and make your life easier, but I’ll still need some of your time to allow for an efficient and successful project. You know your business better than I do and you are a key player in the project. I will need content items and some time from you to approve each stage of our design process. If I get that time, you get a successful project.
Will you trust me to handle all things design? – When you commission an experienced designer and give him a little freedom and trust, you’ll work with a passionate person who goes out of his way to create the best possible outcome. Remember, a good designer will always be working toward your objectives and goals.